AI Video Generator Statistics 2026

ChatGPT, not Google, is where people look for AI video generators in 2026: across 2,893 search and AI visits to Dupple's AI video pages between April 6 and October 4, 2026, ChatGPT sent 2,342 (81.0%) and Google sent 72 (2.5%). In the last four weeks of that window the gap widened further, with ChatGPT behind 727 of 805 visits (90.3%).

Most "AI video statistics" pages repeat third-party market-size estimates. This one does not. Every figure below comes from Dupple's own analytics across Toolradar, dupple.com and AIpresso, measured on October 9, 2026, and is free to cite with attribution. The figures describe visits to our pages, not the whole market, so read them as a live sample of how buyers discover AI video tools. For the tools themselves, see our rankings of the best AI video generators, the best free AI video generators and the best AI image to video generators.

Where AI video searches come from

• AI assistants sent 2,468 of the 2,893 visits (85.3%) to Dupple's AI video pages over the 26 weeks from April 6 to October 4, 2026. Search engines (Bing, Google, DuckDuckGo) sent the remaining 425. Source: Dupple analytics (Umami), visits whose first page was an AI video page, referred by a search engine or AI assistant.
• ChatGPT alone sent 2,342 visits (81.0%), more than every search engine and every other assistant combined. Source: Dupple analytics, referrer chatgpt.com.
• Bing sent 277 visits (9.6%), Microsoft Copilot 110 (3.8%), DuckDuckGo 76 (2.6%) and Google 72 (2.5%). Claude (10), Gemini (5) and Perplexity (1) were barely present for this topic. Source: Dupple analytics, referrer classification.
• In the last four weeks (September 7 to October 4), ChatGPT sent 727 of 805 visits (90.3%), Bing 23 and Google 21 (2.6%). The more demand there is for this topic, the more of it arrives through ChatGPT. Source: Dupple analytics, weeks of September 7 to September 28, 2026.

Demand comes in waves

• Weekly visits went from 30 to 492 in two weeks: 30 in the week of September 14, 232 in the week of September 21 and 492 in the week of September 28, 2026, a 16.4x jump. ChatGPT sent 465 of those 492 visits. Source: Dupple analytics, weekly counts, Monday to Sunday.
• The same thing happened in spring: 1,187 visits in the five weeks from April 6 to May 10, 2026, 96.5% of them from AI assistants, peaking at 414 visits in the week of April 27. Source: Dupple analytics, weekly counts.
• Between the two waves, the 19 weeks from May 11 to September 20 averaged 52 visits a week. AI video demand on our pages is not a steady trickle: it jumps when ChatGPT starts sending people to a page and falls back when it stops. Source: Dupple analytics, weekly counts.

What people ask for: free tools

• Pages about free AI video generators took 2,258 of the 2,893 visits (78.1%). The two leaders were Toolradar's free AI video generation ranking with 1,531 visits and its best free AI video generators guide with 639. Source: Dupple analytics, page-level counts (free pages: /best/free/ai-video-generation, /guides/best-free-ai-video-generators, /best/free/video-ai, /learn/best-free-ai-video-generators).
• 98.3% of visits to the free ranking came from AI assistants (1,505 of 1,531). "Free AI video generator" is close to a pure AI-assistant question for us. Source: Dupple analytics, page-level referrers.
• AI video editing looks different: Toolradar's best AI video editors guide got 309 visits, only 18 (5.8%) from AI assistants. Our own AI video editor rankings cover that side. Editing questions still arrive mostly through search engines, generation questions through ChatGPT. Source: Dupple analytics, page-level referrers.

What the paid plans cost

Entry prices of the paid plans Toolradar tracks for the main AI video tools, as shown on each tool's Toolradar pricing page and verified there on the vendor's own page in September or October 2026. Usage-priced APIs are left out because they have no monthly entry price.

For plan-by-plan detail, see Kling AI pricing, our Kling vs Runway vs Luma comparison and the Sora alternatives guide.

• The median entry price across these seven tools is $10 a month, and the spread runs from $4.99 (Adobe Firefly Premium) to $29 (HeyGen Creator). Source: Toolradar pricing pages for each tool, October 9, 2026.

The audience behind AIpresso

• AIpresso reaches about 24,000 subscribers, launched on August 1, 2026, with an average open rate of 28% and an average click rate of 2.7%. Source: Beehiiv, AIpresso publication stats, September 2026.

FAQ

Where do people look for AI video generators in 2026?

Mostly in ChatGPT. Across 2,893 search and AI visits to Dupple's AI video pages from April 6 to October 4, 2026, ChatGPT sent 81.0% and Google sent 2.5%.

How much of AI video tool discovery comes from AI assistants?

On Dupple's AI video pages, 85.3% of search and AI visits came from AI assistants over 26 weeks to October 4, 2026, and 90.3% from ChatGPT alone in the last four weeks.

Is there a free AI video generator?

Yes, and it is what most people ask for: pages about free AI video generators took 78.1% of visits to Dupple's AI video pages. See the best free AI video generators for what each free plan includes.

How much does an AI video generator cost?

The median entry paid plan across seven leading tools tracked by Toolradar is $10 a month, from $4.99 (Adobe Firefly Premium) to $29 (HeyGen Creator), verified in September and October 2026.

Can I use these statistics?

Yes. They are free to cite under CC BY 4.0 with attribution to Dupple and a link to this page.

Methodology

We counted visits to every AI video page on toolradar.com, dupple.com and aipresso.com whose first page view was referred by a search engine or an AI assistant, using Dupple's self-hosted Umami analytics, from April 6 to October 4, 2026 (26 complete Monday-to-Sunday weeks). A visit is classified by its referrer: chatgpt.com, copilot, gemini.google.com, claude.ai and perplexity.ai count as AI assistants; bing, google and duckduckgo count as search engines. Direct, social and unknown visits are excluded, which also removes scraper traffic. These are visits to our pages, so they show how buyers who reach Dupple discover AI video tools, not each engine's market share. Prices come from Toolradar's tool pricing pages, each verified there against the vendor's own page. We refresh this page monthly.

Cite this: Dupple, "AI Video Generator Statistics 2026", AIpresso, October 2026, https://aipresso.com/statistics/ai-video-statistics. Licensed CC BY 4.0.